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Sigma Beauty is a fashion-forward beauty brand known for its revolutionary makeup products, particularly its extensive collection of hand-sculpted natural and synthetic brushes made with the finest materials. With a mission to keep the world beautiful, all Sigma Beauty products are specially designed and thoroughly tested for performance, resistance, and durability to satisfy – even exceed – every customer’s expectations.
In 2008, Sigma was founded by husband-and-wife tandem, Simone Xavier and Rene Filho, in New Brighton Minnesota. A husband who’s a civil engineer turned businessman plus a wife who’s a veterinary researcher with Ph.D. in infectious diseases, the couple’s diverse knowledge in business and molecular biology gave birth to this amazing makeup brand.
Sigma started out as a simple online business. But after a series of good reviews and recommendations coming from Internet beauty bloggers, like TiffanyD, and professional makeup artists to the stars, like Mario Dedivanovic, Sigma unexpectedly turned into a full-blown, multimillion-dollar makeup company in just a short span of time.
Sigma is rapidly rising through the ranks of the beauty industry’s highest-grossing cosmetic companies, shipping products to more than a hundred different countries around the globe. Sigma also has approximately 13,000 online affiliates to vouch for their products functionality and a growing social media fans: a Facebook page with more than 174,000 likes and an Instagram account with over 111,000 followers and counting, where they feature instructional makeup videos.
Sigma Beauty opened its very first actual store in the Mall of America in Minnesota, the most visited shopping mall in the United States, in December of 2012. It’s now planning to open more physical stores this time in New York and Los Angeles
Sigma Singapore is now available online at Luxola.com.
Just like how ordinary people became instant Internet sensations after a million views on YouTube, positive word of mouth from numerous influential bloggers online brought Sigma to where it is today.
Sigma Beauty founders, Simone Xavier and Rene Xavier Filho, moved to the U.S. from Brazil in 2009, so Simone could earn her doctoral in veterinary medicine at the University of Minnesota, where she eventually worked as an assistant clinical professor.
Simone said that friends and family started asking them to bring so much beauty stuff the moment they arrived to the U.S. since American products are far more costly in Brazil. This is how they came up with Sigma, as an online biz that exported goods to their native country. But after seeing how online makeup tutorials from beauty bloggers can influence not just people but sales, too, the couple changed their company’s focus to cosmetics and began designing their own products.
In an online article of MSPMag.com about Sigma’s online success, it was said that Filho designed his first set of makeup brushes four years ago after friends in Brazil asked him to send American makeup brushes but found that these brands didn’t export. At the time, he didn’t have any professional or educational training in cosmetics, let alone in making fully-functional makeup brushes.
Simone began researching online to learn everything there is to know about brushes – shapes, prices, and preferences – which led her to the YouTube channel of TiffanyD, a self-taught makeup artist from Atlanta whose makeup tutorials have been viewed more than a hundred million times. Simone sent TiffanyD some of her husband’s handmade brushes for feedback but eventually got a YouTube video, in which the beauty video blogger was raving about how wonderful her new Sigma brushes were. And just like that, Sigma brushes started selling like hotcakes. “That’s when I knew we had a business,” Filho says.
Today Simone and Rene work full-time as Sigma’s Executive Creative Director and Chief Executive Officer respectively and currently employ 60 people in their New Brighton headquarters in Minnesota.
Discover more about Sigma Singapore at Luxola.com.
A high-quality makeup brush is just as important as a decent makeup palette. Fortunately, Sigma offers a wide array of practical and budget-friendly makeup brushes that will absolutely suit your different needs – whether you’re a professional or a hobbyist. What’s even more amazing about Sigma is that they offer various brush kits to choose from – from complete brush sets for beginners and advanced, to compact travel kits, to vegan brushes.
But if you still can’t decide which brushes to pick up, check out these Sigma brushes that makeup experts and makeup junkies alike are going crazy about:
Sigma Beauty Performance Eyes Kit – The only eye kit you’ll ever need! The Performance Eyes Kit includes eight brushes – E11 Eye Liner, E16 Tight line Liner, E17 Waterline Liner, E21 Smudge, E36 Blending, E46 Shader, E47 Shader, and E56 Shader – for the precise application of practically any liquid, cream, and powder eye product. This is undeniably the must-have collection for creating the most exquisite eye makeups you’ve always wanted.
Sigma Beauty F60 18K Gold Foundation Brush – Even Kim Kardashian’s makeup artist, Mario Dedivanovic, loves the super-soft bristles of this stylish brush. Designed to deliver a luxurious makeup application, the F60 Foundation Gold Brush is from the Sigma Beauty Extravaganza Collection, which is a lavish assortment of one-of-a-kind brushes with 18K gold-plated ferrules.
Sigma Beauty Mr. Bunny Essential Kit – Part of Sigma Beauty’s Vegan Collection, the Bunny Collection is an animal-friendly beauty brush set that features synthetic brushes specifically designed to deliver perfect makeup application every time. This best-selling kit contains 12 brushes that boast of super soft and effective Sigmax HD filament fibers. The brushes come in an innovative and functional container that turns into two brush holders to keep you stylish and organized.
Sigma Beauty F35 Tapered Highlighter – This brush’s specialty is highlighting and contouring your face to give it definition, accentuate your cheek bones, and give you a fresh youthful appearance. “This has been one of my most asked about brushes in recent videos. I use this as a highlighter or for targeted powder applications.” – Emily Eddington, BeautyBroadcast.net
Sigma Beauty F15 Duo Fibre Powder/Blush Brush – The perfect brush for a seamless and natural-looking glow. The soft texture of this dual fibre brush allows perfect powder or blush diffusion over the entire face. Make streaky, uneven blush and powder lines a thing of the past with this must-have multi-tasker! “You can’t deny the fact that Sigma is affordable compared to other high-end alternatives, but the quality is impressive. I simply cannot imagine going back to applying makeup without them.” – Sarah Hassan
What are you waiting for? Fill up your beauty tank with these must-have makeup brushes from Sigma Beauty Singapore. Enjoy hassle-free online shopping at Luxola.com today!
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